Email: Launching a site

💡 Note: This overview is not meant to be a full education on this topic, but an overview of these topics as they apply to our work, our clients, and our team. There will always be 10x more to learn, but not always applicable to our day-to-day.

Yay! The site is ready to go live. Always an exciting time that needs a little attention and hand-holding. Clients are trusting us to get this across the finish line.

Changing DNS

It’s a 50/50 split on how this is managed. Half the time, the client or their IT team will want to make the DNS change for us. The other half the client will simply want to hand us the keys for us to make the change for them.

Client-managed DNS changes

For either themselves or their IT team, we simply need to draft an email with the needed settings on our end, and we wait.

Example email

✉️ We are excited to get [client site URL] live! As discussed, taking the site live on [date] at 9 am, is ideal for everyone to be all hands on deck for the final tasks and to monitor the progress.

We do expect some intermittent downtime (most likely some users see the new while others see the old sites) as the DNS switches and propagates across ISPs, but we’d rather have the full day ahead of us to adjust and modify anything needed.

Can we please have the IP set on the primary A record to [our IP from FlyWheel]. If the WWW record is NOT a CNAME, please also update that IP. If it is a CNAME, No change is needed.

Please set the TTL to the lowest value allowed on your registrar, and let us know when this is complete. We’ll want to monitor everything on our end, and once we see it live we can activate the SSL and wrap up our site launch checklists.

Let us know any questions!!

Updated on November 14, 2025
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